Exclusive Services
I work with technology and professional services companies that have validated product-market fit and are ready to professionalise their commercial operations. My services range from hands-on fractional leadership to strategic assessment and advisory, depending on your needs and stage.
ADVISORY SERVICES
Fractional Chief Revenue Officer
Scaling revenue sustainably requires more than a good sales team — it requires the right commercial infrastructure, a unified go-to-market motion, and the operational discipline to execute consistently. As your Fractional CRO, I embed directly into your leadership team to build exactly that.
This is hands-on revenue leadership — not strategy decks that gather dust.
What This Involves:
Building or rebuilding sales processes that create predictable pipeline
Establishing forecast models that deliver 95%+ accuracy
Aligning sales, marketing and customer success into a single unified revenue motion
Implementing RevOps infrastructure across CRM, analytics, compensation, and territories
Recruiting, developing, and retaining high-performing commercial teams
Creating systematic frameworks for enterprise sales cycles and international expansion
Ideal For: SaaS, Cloud, AI, and Professional Services companies scaling from early traction through to enterprise — typically where growth has stalled, results are inconsistent, or the business is transitioning away from founder-led sales. Also well-suited to companies preparing for a significant funding round or market expansion and needing investor-ready commercial rigour.
Engagement Structure:
Monthly retainer: £8,000–£20,000/month Scoped to your stage, ambition, and the level of involvement required.
Typical engagements run 6–18 months, with an initial 3-month commitment — structured to build meaningful momentum while protecting your flexibility.
For more focused needs — interim cover, a specific commercial challenge, or a defined project — structured day-rate engagements are available from £1,200/day, and often serve as a natural entry point into a longer fractional relationship.
All fees quoted ex-VAT.
Board Advisory
Strategic counsel for founders, boards, and investors on commercial execution, revenue operations, and go-to-market strategy. I provide clear-eyed assessment of what's working and what requires rebuilding, drawing on operational experience scaling companies from £1.5M to £16M+ ARR across SaaS, Cloud, AI, and Professional Services sectors.
What This Involves:
Monthly or quarterly board meeting attendance and preparation
Commercial strategy development and validation
Revenue performance analysis and forecasting oversight
Sales leadership evaluation and hiring guidance
Go-to-market planning for new products, markets, or segments
Investor relations support for fundraising processes
Ideal For: Technology and professional services start-ups and scale-ups in SaaS, Cloud, AI, or consulting sectors seeking experienced commercial perspective for board meetings, fundraising preparation, or strategic decisions. Portfolio companies requiring independent revenue operations assessment.
Engagement Structure:
Monthly retainer: £2,500-£7,500 for ongoing advisory
Bespoke pricing for funding round preparation or M&A support
Assessment SERVICES
Revenue Operations Audit
Comprehensive 2-week assessment of your commercial infrastructure, including pipeline health, forecast accuracy, sales process effectiveness, team capability, and systems alignment. Delivered as a detailed report with prioritised recommendations and 90-day implementation roadmap.
This audit examines the mechanics of revenue generation: where deals stall, why forecasts miss, how teams actually work versus how they should work. Honest, data-driven diagnosis that creates clarity for leadership decisions.
What's Examined:
Pipeline quality, velocity, and conversion metrics across all stages
Forecast methodology and accuracy (deal-level and aggregate)
Sales process documentation and actual execution gaps
CRM hygiene, reporting infrastructure, and data integrity
Sales team capability, capacity, and compensation alignment
Marketing-to-sales handoff and lead qualification processes
Customer success integration and expansion revenue mechanisms
Deliverables:
Executive summary of findings and critical issues
Detailed analysis across all commercial operations areas
Prioritised recommendations (quick wins vs. structural changes)
90-day implementation roadmap with resource requirements
Optional: 2-hour presentation to leadership team
Ideal For: Technology and professional services companies in SaaS, Cloud, AI, or consulting sectors experiencing inconsistent results, preparing for funding, considering commercial leadership changes, or seeking independent validation of revenue operations.
Investment: £9,500-£15,000 fixed fee
Timeline: 2 weeks from kickoff to delivery
Commercial Readiness Assessment
Pre-funding or pre-exit evaluation preparing your commercial story for investor scrutiny. I assess GTM strategy, revenue predictability, pipeline quality, team scalability, and market positioning—then work with leadership to address gaps before due diligence begins. Investors examine commercial operations closely.
This assessment ensures your revenue engine demonstrates the systematic capability and growth trajectory that supports your valuation expectations.
What's Examined:
Go-to-market strategy clarity and execution capability
Revenue model sustainability and unit economics
Pipeline coverage and quality for projected growth
Sales team scalability and hiring framework
Customer acquisition cost and payback period trends
Churn/retention metrics and expansion revenue potential
Market positioning and competitive differentiation
Systems and process readiness for scaling
Deliverables:
Investor-ready commercial narrative and supporting data
Gap analysis with recommendations for addressing weaknesses
Financial model review and validation
Due diligence preparation materials
Management presentation coaching (optional)
Ideal For: Technology and professional services companies 6-18 months from Series A/B fundraising or M&A process. Portfolio companies preparing for next funding round or exit.
Investment: £12,000-£22,000 depending on company complexity
Timeline: 3-4 weeks from kickoff to delivery
GROWTH INITIATIVES
Market Entry Strategy & Execution
End-to-end guidance for companies entering new geographic markets or vertical sectors. Drawing on experience building teams across EMEA, US, and APAC, I help you assess market viability, define go-tomarket approach, establish local presence, and build scalable operations.
This isn't theoretical market analysis—it's operational planning based on what actually works when expanding internationally or targeting new industries. I've built successful operations in markets I didn't initially understand by following systematic frameworks.
What This Involves:
Market Assessment Phase:
Market sizing and opportunity validation
Competitive landscape and positioning analysis
Regulatory, cultural, and operational considerations
Resource requirements and investment modelling
Go-to-Market Planning: Channel strategy (direct vs. partner vs. hybrid)
Pricing and packaging for new market
Sales process adaptation for local buying behaviours
Marketing and demand generation approach
Execution Support:
Sales hiring framework and candidate evaluation
Partner identification and relationship development
Initial customer acquisition and case study development
Performance metrics and adjustment protocols
Ideal For: UK/European Technology and professional services companies entering US or APAC markets; international companies entering UK/European markets; companies expanding into new vertical sectors; organisations requiring local market expertise.
Engagement Structure:
Initial assessment: £7,500-£12,000 (4-6 weeks)
Implementation support: Monthly retainer or project-based execution
Full market entry programmes: £25,000-£50,000 depending on scope
Go-to-Market Framework Development
Commercial strategy that aligns product positioning, sales methodology, marketing execution, and customer success operations into unified revenue motion. Particularly valuable for companies transitioning from founder-led sales, entering enterprise segment, or launching new product lines.
I build GTM frameworks that create predictability: repeatable messaging, systematic qualification, defined handoff processes, and clear success metrics. The output is working infrastructure your teams can execute immediately.
What This Involves:
Target customer profile and segmentation strategy
Value proposition development and competitive positioning
Sales methodology selection and process design
Marketing and demand generation strategy
Pricing and packaging framework
Sales and marketing alignment (SLAs, handoffs, attribution)
Customer success integration for expansion revenue
Metrics framework and performance tracking
Deliverables:
Complete GTM playbook with documented processes
Sales enablement materials (pitch decks, battle cards, case studies)
Marketing messaging and campaign frameworks
Team training and adoption support
Ideal For: Product-led Technology and professional services companies building enterprise sales capability; services firms productising offerings; companies struggling with sales-marketing alignment; organisations launching new products or entering new segments.
Investment: £15,000-£35,000 depending on scope
Timeline: 6-10 weeks for development and initial implementation
Can be delivered as standalone project or integrated within broader engagement
Technology Implementation Advisory
Commercial strategy and revenue operations guidance for companies implementing Databricks, Google Cloud, Azure AI, or modern RevOps platforms. I help ensure technology investments translate into measurable commercial outcomes, not just technical capability.
Having scaled revenue operations using these platforms, I bridge the gap between technical implementation and business results. This prevents the common mistake of building impressive technology infrastructure that doesn't improve commercial performance.
What This Involves:
Business requirements definition aligned to commercial strategy
Use case development for revenue operations Implementation roadmap prioritisation
Change management and adoption planning
Performance metrics and success criteria
Post-implementation commercial optimisation
Ideal For: Technology and professional services companies implementing cloud platforms with commercial applications; organisations upgrading CRM or RevOps infrastructure; businesses requiring alignment between technical and commercial teams.
Engagement Structure:
Project-based: £8,000-£18,000
Retained advisory alongside implementation partner: £3,500-£7,500/month
Investor Due Diligence Services
Commercial assessment for PE/VC firms evaluating potential investments. I examine revenue quality, scalability of sales infrastructure, team capability, market positioning, and forecast reliability—providing clear perspective on commercial risks and opportunities.
Investors need independent evaluation of whether revenue growth is systematic or opportunistic, whether the team can scale, and what commercial investments are required post-acquisition.
What's Examined:
Revenue quality and sustainability analysis
Pipeline integrity and forecast reliability
Sales process maturity and scalability
Team capability and organisational structure
Market positioning and competitive dynamics
Customer concentration and churn risks
Post-acquisition commercial investment requirements
Deliverables:
Executive summary of commercial strengths and risks
Detailed findings across all assessment areas
Post-acquisition commercial roadmap
100-day plan recommendations
Ideal For: Investors conducting pre-investment due diligence; portfolio companies requiring commercial health check; management teams seeking independent validation.
Investment: £7,500-£15,000 per assessment
Timeline: 1-2 weeks depending on company complexity
How we work together
Initial Conversation
30-minute exploratory call to understand your situation and determine if there's a fit.
Scope Definition
Clear proposal outlining deliverables, timeline, investment, and success criteria.
Execution
Disciplined project management with regular communication and transparent progress.
Measurement
Defined metrics that demonstrate commercial impact, not activity.
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