Increment Strategy Ltd
Unleash Your Business Potential
Operational Revenue Leadership, Not Consulting Theatre
I'm not a retired executive offering theory. I maintain active operating experience to stay grounded in real commercial challenges - which means when I assess your pipeline accuracy, forecast models, GTM Strategy or team capability, I'm applying frameworks proven across 20+ years and currently deployed in live revenue operations.
After scaling sales at Google, Oracle, and Forrester, I've spent the last five years building revenue engines as fractional CRO to high-growth SaaS and professional services companies. No PowerPoint strategy. Just systems that hold up under board scrutiny.
£1.5M to £50M ARR track record. 8 cross-border teams built. 95% forecast accuracy, 90%+ retention.
What I Do Differently
Systematic Approach
Revenue growth isn't magic—it's systems, process, and discipline. I've scaled companies from £1.5M to £16M ARR by implementing frameworks that create predictability: 95% forecast accuracy, 90%+ team retention, repeatable pipeline generation.
Honest Assessment
I provide clear-eyed analysis of what's working and what isn't. If your sales process needs rebuilding, I'll tell you. If your forecast model is unrealistic, you'll know. Effective leadership requires candour, not validation.
International Scope
I've built and managed commercial teams across EMEA, US, and APAC markets. Whether you're expanding internationally or optimising domestic operations, I bring practical experience in complex, multi-regional growth.
Operational Experience
I've held the roles I now advise on—regional revenue leadership at Google (Appirio) and Forrester, VP of Sales across multiple SaaS and professional services scale-ups. I understand both product and services business models because I've scaled both.
Services
Fractional Chief Revenue Officer
Interim revenue leadership for companies professionalising their commercial operations. Typical engagements: 12-24 months.
Revenue Operations Audit
Comprehensive 2-week assessment of commercial infrastructure with prioritised recommendations and implementation roadmap.
Board Advisory
Strategic counsel for founders, boards, and investors on commercial execution and revenue operations.
Market Entry Strategy
End-to-end guidance for companies entering new geographic markets or vertical sectors across EMEA, US, and APAC.
Track Record
Results Delivered Across Multiple Engagements:
Scaled ARR from £1.5M to £16M through systematic revenue operations
Built 8 cross-border sales teams across EMEA, US, and APAC
Consistently achieved 95% forecast accuracy and 90%+ team retention
Generated £8M qualified pipeline in 4 weeks through structured outbound
Delivered 100%+ year-over-year growth across multiple SaaS companies
Closed £4M+ enterprise agreements in complex sales environments
Scaled professional services companies through systematic revenue operations, productized offerings and improved utilization
I've worked with companies backed by leading investors and guided commercial strategies through Series A, B, and C funding rounds across the technology and professional services sectors.
Ready to Discuss Your Commercial Growth?
Let's have a straightforward conversation about your situation.
