Who i am
I build repeatable revenue engines for technology and professional services companies ready to professionalise their commercial operations.
Over 20+ years, I've scaled organisations across EMEA, US, and APAC—from regional revenue leadership at Google (Appirio) and Forrester, to CRO and VP of Sales roles across multiple SaaS and professional services scale-ups. I've delivered triple-digit growth, built international teams, and created the systematic infrastructure that transforms inconsistent selling into predictable revenue generation.
I maintain active operating experience through selective engagements, staying current with commercial challenges rather than offering outdated advice.
I'm a strategic revenue operator who has held the roles I now advise on. I understand what actually works because I've implemented it repeatedly across different markets, business models, and growth stages.
Professional background
Fractional Chief Revenue Officer & Board Advisor (2019-Present)
Since 2019, I've specialized in fractional CRO engagements and board advisory for technology and professional services companies scaling from £5M to £50M ARR. This work allows me to apply proven frameworks across multiple organizations simultaneously, creating broader impact than traditional full-time roles.
I maintain selective operating experience alongside my consultancy practice - ensuring my frameworks stay grounded in current commercial reality, not outdated theory. This combination of breadth (multiple clients) and depth (operational experience) creates unique pattern-recognition capabilities.
What I've Delivered:
- Scaled multiple companies from £1.5M to £16M+ ARR through systematic revenue operations
- Built 8 cross-border sales teams across EMEA, US, and APAC markets
- Consistently achieved 95% forecast accuracy and 90%+ team retention
- Generated £8M qualified pipeline in 4 weeks through structured outbound programs
- Prepared companies for successful Series A, B, and C funding rounds
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Enterprise Revenue Leadership
Google (Appirio) - Head of Google Sales EMEA
Led Google Cloud and G Suite sales across EMEA for Appirio (acquired by Wipro). Built partner ecosystem and scaled professional services alongside product sales.
Forrester Research - Regional Sales Director
Directed Nordic sales team for leading research and advisory firm. Managed complex enterprise sales cycles with C-suite buyers across technology, marketing, and strategy functions.
HP Software - Senior Sales Director
Enterprise software sales leadership managing major accounts and territory expansion.
Oracle - Enterprise Sales Manager
Direct enterprise sales across Nordic markets, establishing foundations for complex B2B selling.
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Scale-Up Revenue Leadership
VP of Sales, CRO, and VP of Growth roles across multiple high-growth companies in SaaS, AI, Cloud, and Professional Services sectors:
- Elitmind (Data & AI consulting)
- Ignite (Cloud & Professional Services)
- 10Pearls (Digital technology solutions)
- Multiple board advisory engagements with start-ups and scale-ups
Consistently delivered 100%+ year-over-year growth, built teams from 2-20+ people, and scaled operations across multiple geographies.
What Makes This Approach Different
Operational Experience
I've held the roles I now advise on. I've built sales teams from scratch, managed complex forecasts under board scrutiny, closed multi-million pound enterprise deals, and navigated the chaos of hypergrowth. This isn't theoretical—it's pattern recognition from repeated operational execution.
Systematic Frameworks
Revenue growth requires systems, process, and discipline. I've scaled companies from early-stage through to enterprise by implementing frameworks that create predictability:
95% forecast accuracy through rigorous pipeline management
90%+ team retention via clear expectations and development
Repeatable pipeline generation using systematic outbound
Enterprise expansion through proven account planning
Industry & Technology Expertise
Sectors: SaaS, Cloud Infrastructure, AI/ML, Data Analytics, Professional Services, ESG Technology
Platforms: Databricks, Google Cloud, Azure AI, Salesforce, HubSpot, Modern RevOps Stack
Methodologies: MEDDIC, Sandler, Challenger, consultative selling, professional services integration
Specialisations: Enterprise sales (£100K-£4M+ deal sizes), international expansion, services-to-product transition, complex sales cycles
Honest Assessment
Effective advisory requires candour. If your sales process needs rebuilding, I'll tell you. If your forecast model is unrealistic, you'll know. If your team isn't capable of executing your strategy, we'll address it directly.
Growth requires facing operational reality, not validating comfortable narratives.
International Scope
I've built and managed sales teams across EMEA, US, and APAC markets. I understand the operational complexity of international expansion: different buying behaviours, regulatory environments, hiring markets, and partnership ecosystems.
Whether you're a UK company entering US markets, an American company expanding to Europe, or a European scale-up building APAC presence, I bring practical experience in complex, multi-regional growth.
Personal Background
Originally from Norway, now based in London. I've worked across Nordic, UK, European, US, and APAC markets, giving me practical understanding of cross-cultural commercial operations.
Fluent in English, Norwegian, Swedish, and Danish. Functional understanding of European business culture and regulatory environments.
Let's Discuss Your Situation
I work with founders, CEOs, and boards who recognise their commercial operations require systematic improvement. Whether you need interim revenue leadership, strategic assessment, or market entry guidance, let's have a straightforward conversation about your requirements.